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Take a moment to think about a website you regularly frequent. What would you say its most important feature is? Is it the design? Is it the user experience?

Is it the content? This question would undoubtedly solicit a wide range of conflicting opinions from different online users. However, in reality what users care most about is a website’s load time. Users generally expect websites or apps to load in a couple of seconds or less. Anything longer than that and the user may be lost to a competitor’s website or app.

Read the full article & the rest of the Heavy Chef Digital Quarterly Review: http://heavychef.com/en/magazine/development-edition/